Affordable housing campaign launches

June 24, 2011
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An “educational campaign” about the benefits of affordable housing was slated to be launched this week in Jamaica Plain by the Boston Tenant Coalition (BTC) and the Jamaica Plain Neighborhood Development Corporation (JPNDC).

“The Faces and Places of Affordable Housing” will use “research, advertising, public relations and organizing” to boost public and government awareness of the issue, according to press materials. Details were set to be announced at a June 23 press conference after the Gazette’s deadline.

JPNDC has been involved in responses to Whole Foods Market’s move into Hyde Square, which has raised a debate about gentrification of that area. But the new affordable housing campaign “has actually been in the works for three years. So, nothing to do with Whole Foods!” said JPNDC spokesperson Sally Swenson.

JP was selected as a “pilot” location for the campaign because JPNDC is the most active neighborhood-based member of the BTC, Swenson said.

She said the campaign will encourage people to visit a website to get updates on “legislative, housing development and house preservation initiatives.”

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