Good Manners, a new web-based store operated by two Pondside residents, focuses on Victorian-flavored modern fashion for men and women. The shop launched this week at goodmannersboston.com.
Operators Andrew Anissi and Jennifer Tran aim to restore the virtues of “ladylike” clothing for women and pride in appearance for men, according to a press release.
The “Ladies’ Shoppe” section has British and vintage-inspired apparel and accessories, including from such brands as Darling, Sugarhill, Yumi of London and Disaster Designs.
The “Gents’ Shoppe” features American-made blazers, waistcoats and similar clothing, as well as soaps and grooming supplies.
Anissi and Tran cite such TV programs as “Boardwalk Empire” and “Downton Abbey” as inspirations.
“Jennifer and Andrew believe in elevating societal standards and improving quality of life through good thoughts, good words and Good Manners,” they said in a press release.