BROOKSIDE—The Samuel Adams Boston Brewery is holding a June 26 event to showcase a wedding-themed ale and offer couples the chance to be married on the spot with famed brewery founder Jim Koch as their best man.
The brewery at 30 Germania St. inside The Brewery Complex is the test lab and tourist attraction for Boston Beer Company, the makers of the Samuel Adams brand beers. Last year, the brewery hosted an event to debut its limited-edition “Brewlywed Ale,” during which three couples were married in the brewery’s beer garden.
At the June 26 event, the brewery will be selling this year’s batch of Brewlywed, and combining it with a wedding vendor event staged by TheKnot.com. In addition, for any couples with a valid marriage license—or who are already married and want to renew their vows—the brewery will have a “justice of the peace” on hand to marry them, with a string quartet to play wedding music, and Koch to be best man–or maid of honor, whichever is preferred.
Brewlywed is a Belgian-style ale that Boston Beer is pitching as an alternative to Champagne at weddings. Boston Beer has a tradition of brewing wedding-inspired beer. Koch originally invented what is now Samuel Adams Noble Pils for his daughter’s wedding, and brewer Bob Cannon came up with what is now Samuel Adams Irish Red for his own wedding.
The event will run 9 a.m. to 1 p.m. Attendees will be allowed to start lining up at 7 a.m. The first 50 people in line will have a chance to buy a bottle of Brewlywed signed by Koch, and the first 20 people who arrive in “bridal attire” will be moved to the front of the line. People who intend to get married at the event are asked to email ahead of time to firstname.lastname@example.org.
For more information, see blog.samueladams.com.
From press materials